This TV ad explains the importance of ‘appearing’ liberal

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This thought had struck me more than a year ago, when I saw this particular television advertisement. Then the ad slowly disappeared from TV screens. However, I saw it again during the recent India-England cricket series. So hitting a mauke pe chauka, I thought to pen my thoughts finally.

First, take a look at the ad: Continue reading

Why the so-called liberals forced Paytm to take off an ad

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In India, more than being a liberal – where you are willing to accommodate dissenting voices – it is important to appear a liberal – where you shout every hour that you’re liberal and thus drown out the dissenting voices.

This shouting is a form of virtue signalling that helps people with otherwise sad credentials to aspire for respectability in a particular social circle.

And a lot of so-called liberals indulged in collective shouting yesterday after mobile wallet brand Paytm released an ad that hurt their guilty conscience. Continue reading