This thought had struck me more than a year ago, when I saw this particular television advertisement. Then the ad slowly disappeared from TV screens. However, I saw it again during the recent India-England cricket series. So hitting a mauke pe chauka, I thought to pen my thoughts finally.
In India, more than being a liberal – where you are willing to accommodate dissenting voices – it is important to appear a liberal – where you shout every hour that you’re liberal and thus drown out the dissenting voices.
This shouting is a form of virtue signalling that helps people with otherwise sad credentials to aspire for respectability in a particular social circle.
And a lot of so-called liberals indulged in collective shouting yesterday after mobile wallet brand Paytm released an ad that hurt their guilty conscience.Continue reading